Challenge: For nearly a century, Eppley Airfield has served as Omaha’s gateway to the world, and the world’s gateway to Omaha. But even though the airport continues to grow in traffic, serving over 5 million customers in 2023, its facilities have lagged behind other medium-size hub airports. To better prepare the airport for the future and cement its status as the best airport in the Midwest, the Omaha Airport Authority (OAA) crafted a comprehensive master plan, including a nearly one-billion-dollar Terminal Modernization Program (TMP). The opportunity: brand, message and promote the program in a way that would get the community and key stakeholders on board and excited for what’s to come, even with the prospect of four to five years of disruptive construction.
Solution: We partnered with OAA to create Build OMA, a brand and campaign for the multi-year TMP. We began by establishing three overarching communication goals: 1) build excitement to preempt any traveler frustration, 2) convey the purposeful nature of every enhancement, and 3) build confidence in OAA’s leadership throughout the duration of the program.
We worked closely with the design and architecture firm to create highly detailed static and animated renders to use across multiple deliverables that we created and edited in-house, including a short-form promotional video geared toward building excitement around what was being done and a longer-form anthem video developed with communicating the why behind Build OMA.
Combined with a campaign website, social media, printed materials, and PR efforts, we created and launched a truly integrated brand and campaign centered around our community, government officials, airline partners, press and the national travel industry.
Anthem Video
Short-form Promo Video
Groundbreaking Recap Video
Agency: Swanson Russell
Role: Creative Director
Role: Creative Director
