I lead integrated creative direction and strategy for regional, national and global brands across the food, CPG, travel, green, healthcare and financial industries.
Having served in leadership roles in both digital and traditional creative positions, I’ve gained the ability to make recommendations across channels based on what’s right for the assignment, not just that with which I’m most comfortable. And having co-led a joint media and digital partnership for some of America’s biggest brands, my expertise extends beyond concepting and execution into ensuring that our messaging is reaching the right people at the right time in the right place.
As a manager and mentor, I advocate for my employees and stand up for them. My ability to connect with disparate groups helps me stay rooted. But it also helps me earn my coworkers’ and employees' trust. I've found that I will always find an ally in a time of need if I always treat my peers with kindness and respect.
With four out of five of my top Gallup Strengths falling squarely within the strategic realm, I bring insights and research into every recommendation I make. It’s not enough to make something creative for creativity’s sake. All good work balances executions which have never been seen with insights that are impossible to ignore. This focus on problem-solving with undeniable truths drives everything that I do.
Key accomplishments:
• Helped Panda Express exceed goals by nearly 300% nationwide through integrated LTO campaigns for Chinese New Year, Five Flavor Shrimp and a cross-country integrated tour to promote their signature dish, Orange Chicken.
• Worked with Disney Parks & Resorts and Pixar to efficiently create, develop and launch an integrated campaign to promote Epcot's International Food & Wine Festival by repurposing existing Ratatouille movie assets in innovative ways with brand new 3D renders of iconic landmarks made out of food.
• Created an integrated campaign with a sponsored Snapchat Lens for Cuties Clementines that performed four times better than the industry benchmark.
• Increased awareness of 529 college savings plans by 40% nationwide through a first-ever national campaign to help end the student loan debt crisis in conjunction with 29 states, 19 financial partners, PBS, Fred Rogers Productions and Daniel Tiger's Neighborhood.
• Boosted national sales of Sue Bee Honey by 30% to help it become the number one best-selling filtered honey in the U.S. through a targeted owned, email and social content strategy as well as e-commerce innovations and advertising across their D2C store and Amazon.
• Helped re-launch the iconic Feltman's of Coney Island hot dog through a refreshed brand, photography and positioning alongside an overhauled website and Shopify e-commerce experience, leading to a 361% increase in conversion rate.
• Increased railcar loadings through an integrated B2B campaign for Union Pacific with high impact digital ads, including a homepage takeover on TIME.com and the Wall Street Journal's website.
• Concepted and implemented an integrated campaign and website for Nebraska Tourism leveraging real Nebraskans' stories, increasing lodging revenue by 20% and more than doubling unique site visitors in just two years.
• Used dynamic weather triggers to increase the Omaha Zooʼs display ad CTR by ten times and visitation by 92%.
